Lifta Boutique

Lifta Boutique is a six-suite hotel in an old stone building in the historic village of Lifta, Jerusalem — a pool, a jacuzzi and one of the best views in the city.

STRATEGY

Six suites is a ceiling. We sold the hotel without the rooms.

BEFOREA beautiful place with a hard limitThe feed was disorganised, there was no TikTok presence, and no amount of demand could beat the arithmetic: six suites is the whole inventory.

AFTERA day-use product and a first-person feedWe rebuilt the feed as a calm, expensive-feeling whole and put a second product in front of it: luxury day passes — pool, spa, grounds, no overnight stay.

ORGANIC REACH

5M+CUMULATIVE ORGANIC VIEWS ON REELS AND TIKTOK

Five million views, none of them bought. The first-person UGC carried it, and TikTok — an account that did not exist before we opened it — accounts for more than 1.25 million on its own.

30,000+FOLLOWERS — DOUBLED FROM 15,000

THE FEED, BEFORE AND AFTER

BEFORE15,000 FOLLOWERS

AFTER30,000+ FOLLOWERS

WHAT HAPPENED

UGC videos broke into the millions of views, and day-pass enquiries rose 120× — uncoupling revenue from the room count entirely.

120×GROWTH IN DAY-PASS ENQUIRIES

30,000+FOLLOWERS — THE PROFILE DOUBLED FROM 15,000

2,500%GROWTH IN BOOKING-LINK CLICKS

₪0PAID MEDIA — ENTIRELY ORGANIC

APPROACH

What we actually did

01

Fix the business modelDay passes without an overnight stay pushed to the front as the growth engine — profit that is not capped by six suites.

02

In-house UGCFirst-person, influencer-style coverage produced by our own team and published from the hotel's account. It carried the reach.

03

TikTok from zeroA presence built from the first video, past 1.25 million organic views, and the main driver behind the 2,500% jump in conversions.

The content tactic opened a day-pass revenue engine that multiplied 120 times over, and made Lifta the most wanted boutique hotel online — without a shekel on paid media.

Lifta Boutique HotelJerusalem

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