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Zamarin Hotel

YEAR: 2024 – 2025LOCATION: ZICHRON YA'AKOV, ISRAELSERVICES: SOCIAL, CONTENT, EVENTS, PERFORMANCE

Zamarin is a boutique hotel in the middle of Zichron Ya'akov — a restored Templer building with an inner courtyard, local wine and a European village calm.

STRATEGY

We stopped selling rooms in the north and started selling 48 hours out of Tel Aviv.

BEFOREA local landmark, a half-empty weekThe hotel read as somewhere nearby rather than somewhere to travel to. Weekends held up, midweek was empty — and the courtyard, the most profitable asset, brought in nothing.
AFTERA 48-hour escape, and a wedding venueWe sold Zamarin as a ticket out of Tel Aviv, opened TikTok from scratch, and built a paid campaign aimed at boutique weddings and small events.
WHAT HAPPENED

Midweek filled with couples from the centre and the courtyard became a wedding destination, carried by thirty event creatives.

1.4M+ORGANIC TIKTOK VIEWS IN FIVE MONTHS
30CREATIVES PRODUCED FOR EVENTS AND WEDDINGS
0 → liveTIKTOK ACCOUNT OPENED AND BUILT BY US
APPROACH

What we actually did

01
Position it as an escapeA weekend and midweek destination for a Tel Aviv audience, not another boutique hotel in the north.
02
Content around the assetThe courtyard, the local wine and the Templer building as the hero of every frame — the things a competitor cannot copy.
03
TikTok from zeroThe hotel had no TikTok presence. We opened the account and built it from the first video — more than 1.4 million organic views inside five months.
04
Events campaignThirty creatives produced for boutique weddings and small events, running as paid media with a CRM behind it and fast answers on every lead.
We stopped being the boutique hotel the locals knew about and became a weekend people plan in advance.
Zamarin HotelZichron Ya'akov
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