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PERFORMANCE

Full tables. Full team. Booked calendar.

Media is the least romantic part of the work and the easiest to get wrong. We buy attention by night of the week, radius and intent — then judge it on reservations, not impressions.

01Local demandRadius, daypart and night-of-week targeting built around the tables that actually need filling.
02Creative testingThree hooks, not forty variants. We learn from the content we already shot.
03Booking funnelReservation flow, menu page and landing pages measured end to end.
04AttributionOne monthly number that matters: incremental covers per shekel.
CHANNELS

Where the budget goes

01MetaThe workhorse. Reels for reach, static for offers, retargeting for the guests who opened the menu and left.
02TikTokDiscovery for new rooms and launches. Briefed for the platform, never a cut-down of something else.
03Email & CRMRegulars are cheaper than strangers. Lifecycle flows around birthdays, seasons and lapsed guests.
HIRING

Staffing is a marketing problem

A great room with a thin team is a bad night. We run hiring the way we run guest acquisition: an employer brand worth reading, targeted role ads, and a short application that respects the candidate's time.

You see the pipeline weekly — applications, interviews, hires — and we keep spending where the good people actually come from.

01
Employer brandWhat it's actually like to work there, said plainly — in content, not a careers page nobody reads.
02
Role campaignsPaid ads per role and shift type, aimed at the neighbourhoods your team already commutes from.
03
Application funnelA two-minute form, instant reply, and a scheduling link. Most candidates are lost in the wait.
04
Retention contentOnboarding and internal comms that keep the people you spent money hiring.
PRIVATE EVENTS

The margin hides in the group booking

One private dinner can be worth twenty covers, and almost nobody markets for it. We run paid campaigns built to bring in the events that actually suit your venue — precise leads, from the right locations, in the right season.

We build the CRM and the automations behind it, and we review your offer ourselves — making sure what reaches the end client is presented the way it should be sold.

01
Offer & packagesPriced menus and formats for corporate, celebration and buy-out nights — clear enough to decide from.
02
Planner collateralA one-link deck with capacities, floor plans, photography and terms. Forwardable, no PDF hunting.
03
Demand generationPaid and outbound aimed at office managers, agencies and event planners in your radius.
04
Enquiry managementOne inbox, one-hour response standard, and reporting on enquiries, conversion and revenue per event.
FACTS & NUMBERS

Delivering results

+34%Median midweek lift
×2.4Direct reservations
-38%Cost per acquired guest
21 daysAverage booking window
40+Restaurants and bars
70%Returning clients
WORK

Performance

Michmoret BeachEVENTS, HIRING, PERFORMANCECase Study
Lifta BoutiquePERFORMANCE, CONTENTCase Study