STRATEGY
One channel running a whole beach — the calendar, the events pipeline and the hiring.
BEFORE2,500 followers and three separate problemsThe account started at 2,500 followers with no community behind the parties. Beyond that, seasonal beach work meant constant staff turnover, and the most profitable part of the business — private and corporate events — had no pipeline at all.2,500 followers and no community behind the parties. Seasonal work meant constant staff turnover, and the most profitable side of the business — private events — had no pipeline at all.
AFTEROne channel, the whole operationWe ran the account as the beach's marketing department: an audience built from 2,500 followers upward, and behind it a calendar of things worth coming for — special menus, live music, the cocktail bar on the sand. That audience became the base the events pipeline and the hiring channel were both built on.We ran the account as the beach's marketing department: an audience built upward, a calendar worth coming for, and paid campaigns handling both event leads and hiring.
EVENTS — BUILT FROM ZERO
There was no events pipeline. We built one, and it returned 100× on spend.
100×RETURN ON EVENTS CAMPAIGN SPEND
FROM ZERONo leads, no funnel, no offer written down. We built the whole apparatus — the pitch, the campaign and the follow-up — from nothing.
TWO AUDIENCESCorporate teams looking for a summer offsite, and private clients looking for a party on the sand — targeted separately, with different creative.
HUNDREDS CLOSEDHundreds of private and corporate events booked straight out of social — the most profitable hours on the beach.
WHAT HAPPENED
The audience grew from 2,500 followers to 10.9K and the calendar filled through the season. Two revenue channels that did not exist before now run on their own: an events pipeline returning 100× on spend, and a hiring channel that ended the staffing gap outright.
The audience grew from 2,500 to 10.9K and the season filled. Two channels that did not exist now run on their own: events returning 100× on spend, and hiring that fills shifts from the feed.
