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Aresto

YEAR: 2023 – PRESENTLOCATION: CAESAREA PORT, ISRAELSERVICES: SOCIAL, CONTENT, STRATEGY

Aresto is a kosher dairy Italian restaurant set inside the Herodian ruins of Caesarea Port — one of the most unusual rooms in the country.

STRATEGY

We stopped selling the sea and started selling the stone.

BEFOREJudged on a view it doesn't haveAresto sits back from the waterfront while every competitor in the port sells the sea. The comparison was unwinnable.
AFTERLittle Italy in CaesareaWe positioned the restaurant on the two-thousand-year-old masonry it occupies — Rome, wrapped around an Italian menu. The arches became the frame of every shot.
WHAT HAPPENED

Guests now come for the Italian experience and the setting, not another sea view. The profile averages over 21,000 visits a month, the account grew from 1,100 to 9,200 followers, and bookings rose with it.

3.6M+ORGANIC REEL VIEWS
21,200+MONTHLY PROFILE VISITS, ORGANIC
+71.6%CLICKS TO RESERVATIONS
1.1K → 9.2KORGANIC FOLLOWERS
APPROACH

What we actually did

01
RepositioningWe tied the Roman ruins of Caesarea to the restaurant's Italian kitchen — one narrative instead of two unrelated selling points.
02
Visual strategyA signature frame built around the ancient stonework, shot alongside the food and the room so every asset says where it was taken.
03
Measure and optimiseWe tracked organic engagement and pushed social traffic toward one action: clicking through to book a table.
Aresto proved itself. Guests come specifically for the Italian experience and for the authentic beauty of the ruins.
Aresto RestaurantCaesarea Port
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