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Izakaya

YEAR: 2024 – PRESENTLOCATION: PARDES HANNA-KARKUR, ISRAELSERVICES: SOCIAL, CONTENT, BRAND STORYTELLING

Izakaya is a neighbourhood Japanese bar-restaurant in Pardes Hanna-Karkur, run by chef Kiyo Okada — decades of Japanese kitchens behind her — alongside her son Neve.

STRATEGY

The story was already extraordinary. The feed was not telling it.

BEFOREAnother Asian restaurantA rare human and culinary story — a Japanese chef, exact tradition — flattened into generic commercial food photography.
AFTEREditorial, dark, exactWe rebuilt the visual language around Kiyo herself: her hands working, the raw produce, the textures, the bar after dark. Quiet, dark, editorial.
THE FEED, BEFORE AND AFTER
BEFORE32,344 VIEWS / MONTH
Feed before
AFTER161,497 VIEWS / MONTH
Feed after
WHAT HAPPENED

In the first month after the visual change alone, views went from 32,344 to 161,497 — a fivefold jump — with engagement up over 40%.

161,497VIEWS IN THE FIRST MONTH, FROM 32,344
400%+ORGANIC REACH AND ENGAGEMENT IN 30 DAYS
5×REACH MULTIPLE AFTER THE VISUAL RESET
PeakDEMAND ON TABLES AND DELIVERY
APPROACH

What we actually did

01
Find the human storyKiyo Okada's own history — the move to Israel, decades of Japanese kitchens, a son in the business — placed at the centre of the brand.
02
Reset the visual lineOut with the generic and the industrial, in with a clean, dark, restrained aesthetic that reads Japanese before a single word is spoken.
03
Content built on ritualVideo and carousels about process, precision and produce, plus the after-dark feel of a neighbourhood izakaya.
The moment we started telling our real story through the right visuals, the audience simply fell in love with the precision and the soul of Izakaya.
Izakaya KarkurPardes Hanna-Karkur
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