ONIT

Hazalbanim

YEAR: 2023 – PRESENTLOCATION: CAESAREA PORT, ISRAELSERVICES: SOCIAL, CONTENT, STRATEGY, BRANDING, EVENTS

Hazalbanim is a Mediterranean fish restaurant on the water in Caesarea Port, facing the ancient breakwater and the ruins of the Crusader city — a family institution thirty years in the making.

STRATEGY

We changed nothing about the restaurant. Only the way it is seen.

BEFOREA veteran read as an old institutionThree decades in one room buys enormous trust and a slightly dated image. The kitchen had moved on; the perception had not, and a younger table was walking straight past the door.
AFTERThe same restaurant, presented for a feedWe changed nothing in the restaurant — not the menu, not the service, not its character. Only the presentation: shot with restraint and framed for a feed rather than a brochure.
WHAT HAPPENED

Reels and TikTok passed 2.1 million organic views, and because nothing in the room had been touched, the restaurant kept its regulars while a younger crowd filled the sunset hours.

2.1M+ORGANIC VIEWS, REELS + TIKTOK
30 yearsOF FAMILY HERITAGE, PRESERVED
100%FULL AT SUNSET AND ON EVENT NIGHTS
7,220+INSTAGRAM FOLLOWERS
APPROACH

What we actually did

01
Decide what not to touchBefore anything else, we drew a line around what the family had built — the menu, the service, the character of the room — and agreed none of it was up for redesign. Only the presentation was.
02
Heritage as proof, not nostalgiaThirty years of family ownership written into the brand as evidence of a kitchen worth trusting, carried by a contemporary visual line rather than a sentimental one.
03
Frame it for the platformThe sea and the antiquities through the windows against the modern kitchen up close, cut for TikTok and Reels at golden hour — the same room a regular has known for years, shot the way a younger table discovers a restaurant.
04
Events as a second engineThe room sells more than dinner — full buyouts to 350 guests, a terrace for 200, a private room for 30. We marketed that capacity as its own product.
We managed to keep the family heart and soul this place has had for thirty years, and at the same time bring in a modern, younger language that brought us an entirely new audience.
Hazalbanim RestaurantCaesarea Port
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