Hazalbanim

Hazalbanim is a strictly kosher Mediterranean fish restaurant on the water in Caesarea Port, facing the ancient breakwater and the ruins of the Crusader city — a family institution thirty years in the making.

STRATEGY

Thirty years of family heritage, told in a language a younger table understands.

BEFOREA veteran read as an old institutionThree decades in one room buys enormous trust and a slightly dated image — and the kosher decision, made during Covid, risked being read as a limitation.

AFTEROld money, warm familyClassic luxury meeting family warmth: the sea through the windows shot with restraint, cut against close, contemporary plating. Kashrut became a standard, not an apology.

WHAT HAPPENED

Reels and TikTok passed 2.1 million organic views, and the restaurant consolidated its standing as one of the leading strictly kosher rooms in the country.

2.1M+ORGANIC VIEWS, REELS + TIKTOK

30 yearsOF FAMILY HERITAGE, REBRANDED

100%FULL AT SUNSET AND ON EVENT NIGHTS

7,220+INSTAGRAM FOLLOWERS

APPROACH

What we actually did

01

Heritage as an assetThirty years of family ownership written into the brand as proof rather than nostalgia, carried by a contemporary visual line.

02

The view and the plateContent that holds both halves of the room — the sea and the antiquities through the windows, and the modern kitchen up close.

03

Sunset as the hookAtmosphere and golden-hour cuts built for TikTok and Reels, the reason a younger table books the early evening.

04

Events as a second engineThe room sells more than dinner — full buyouts to 350 guests, a terrace for 200, a private room for 30. We marketed that capacity as its own product.

We managed to keep the family heart and soul this place has had for thirty years, and at the same time bring in a modern, younger language that brought us an entirely new audience.

Hazalbanim RestaurantCaesarea Port

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